There is an interesting perspective from e27, which is positioned as “a media organization focused on the Asian technology startup industry” regarding Google and Facebook.
You can read it here.
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social media
If you know me, then you most likely know that I love the movie High Fidelity. Aside from the fact that Cusack just plain rules it as the tormented over 30 guy that is trying to figure it all out, you know… like me… and that Jack Black pretty much raised the bar with his whole “Sonic Death Monkey / Barry Jive, Gunslinger for hire” role, the movie is built around lists.
I like lists. I make them every day. I dont always tick everything off of my lists, and sometimes the things on my lists are not the right things to be working on at that particular moment. Anyway…
Here is a list that get’s it pretty right, compiled by Jeremiah Owyang, over at Altimeter. And as a Social Media Strategist for Vocanic, I would put a bullet next to number 4 – Organize For Success.
Trust me on this one.
As many of you know, I recently took a gig as Head of Client Engagement at a marketing company called Vocanic in Singapore. Most of the work we do for our clients is in the area of social influence marketing, specifically around listening for and to the voice of the customer, and using that as a baseline to guide our clients to their desired results.
We are a shop for hire. So how much will your company be spending with us next year? You may want to read this Ad Age article before you answer that.
I have to echo Ravit here: “He understands the difference between “big speak” and tangible, actionable thought-frameworks”. Dan Zarella is one of those guys that i pay attention to. And that is rare lately. When I began to make my move to Singapore, I also began to trim the hedge, so to speak. I nuked a ton of bookmarks to bloggers or websites to reduce that signal to noise ratio. Both Ravit and Dan stayed on the list.
Now, below is the slide deck, but if you go here, you can also view his hour long presentation. Its worth it.
View more presentations from Dan Zarrella.
Mark Squires is Director of Social Media at Nokia, and is responsible for the Nokia Conversations blog, internal blogs, blogger outreach, and more. You can read the eConsultancy interview by clicking on this hyperlink. (That sounded so Web 1.0)
My friend Ravit is possibly the smartest woman I have ever met. And I have met a lot of women. Here she recaps the recent efforts that Facebook has begun to refocus itself on increases in revenue. I read her blog. You should too. In fact, you should hire her instead of me. Trust me on this.
Wave 5 the socialisation of brands – report
View more presentations from Thorsten Linz.
Kudos to the team at universal mccann for this presentation. If you are in the biz, take the time to go through it, as it is loaded with data points across a wide array of verticals. This is also an example of a presentation that is sort of a self-service model, meaning you don’t need to be talked to and can absorb all that the deck provides. While it takes a great deal longer to prepare, and this one is massive, at 72 slides, it effectively does its job, and as it is meant to be digitally distributed, requires that level of content to be relevant, and not just a deck full of iStock photos and catchy headlines.
So today marks Day 16 in the countdown to my relocation to Singapore. And with that comes an increase in my learning about all things SEA. A daily stop is the Ogilvy’s Asia Digital Map. Today they posted the first of what looks to be a series of weekly collections of articles of interest for those in the SoMe and iWom industry. Most of it is a bit old, especially if you stay up with the game, so don’t expect anything that would change the social strategy you put together last night. (and if you did work last night then you obviously weren’t watching game one of the World Series. Giants win! Giants win!)
But this is the first post. And it is a relevant collection. Add it to your weekly, or if like me, you have interest in doing business in Asia, and the impact of social and word of mouth marketing you will tend to look at it a few times a week.
If you are a digital agency in Singapore, and are in need of a seasoned account or product guy, I would love to speak with you when I get in. A snapshot on my experience can be found here (linkedIn) and I can be reached at groovemonkey at gmail dot com.
The Real Life Social Network v2
View more documents from Paul Adams.
Here is a solid presentation on Social Networks created by Paul Adams of Google. He does UX work there, and pretty much wrote a novel in slide format. But the good news is, its pretty great viewing. This presentation is 224 slides deep. I almost created a slide deck of that size, came about 196 slides short.
My name is Christopher Smith and I am the Head Of Client Engagement at the social influence marketing agency 
