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Google and Facebook in Cold War?

By: christopher
12-12-2010
business, economy, other people's words, social media

There is an interesting perspective from e27, which is positioned as “a media organization focused on the Asian technology startup industry” regarding Google and Facebook.

You can read it here.

Chinese proverb that is so right for social media strategists to remember

By: christopher
12-12-2010
Asia, business, other people's words, random

“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”

Yeah, that about wraps that up.

7 Tips for Succeeding as a Social Media Strategist

By: christopher
12-12-2010
business, design, other people's words, social media

If you know me, then you most likely know that I love the movie High Fidelity. Aside from the fact that Cusack just plain rules it as the tormented over 30 guy that is trying to figure it all out, you know… like me… and that Jack Black pretty much raised the bar with his whole “Sonic Death Monkey / Barry Jive, Gunslinger for hire” role, the movie is built around lists.

I like lists. I make them every day. I dont always tick everything off of my lists, and sometimes the things on my lists are not the right things to be working on at that particular moment. Anyway…

Here is a list that get’s it pretty right, compiled by Jeremiah Owyang, over at Altimeter. And as a Social Media Strategist for Vocanic, I would put a bullet next to number 4 – Organize For Success.

Trust me on this one.

How Much Will You Spend on Social-Media Marketing Next Year?

By: christopher
09-12-2010
Asia, business, economy, other people's words, social media

As many of you know, I recently took a gig as Head of Client Engagement at a marketing company called Vocanic in Singapore. Most of the work we do for our clients is in the area of social influence marketing, specifically around listening for and to the voice of the customer, and using that as a baseline to guide our clients to their desired results.

We are a shop for hire. So how much will your company be spending with us next year? You may want to read this Ad Age article before you answer that.

The 50th Law: 10 Lessons in Fearlessness

By: christopher
29-11-2010
business, other people's words, things I never knew

Last night I found a book entitled The 50th Law on my brother’s book case. The 50th Law is a book on strategy written collaboratively by 50 Cent and Robert Greene. Its central theme is fearlessness.

“Nihil timendum est” or fear nothing is written on the back cover of the book. Here is a link to some more info from the wikipedia, and below is a slide deck that tries to encapsulate the ideas in the book. I have read the first few chapters and am going to set aside some time every day to finish it. Its that good.

Dan Zarella: The Science of Social Media

By: christopher
28-11-2010
business, design, other people's words, social media

I have to echo Ravit here: “He understands the difference between “big speak” and tangible, actionable thought-frameworks”. Dan Zarella is one of those guys that i pay attention to. And that is rare lately. When I began to make my move to Singapore, I also began to trim the hedge, so to speak. I nuked a ton of bookmarks to bloggers or websites to reduce that signal to noise ratio. Both Ravit and Dan stayed on the list.

Now, below is the slide deck, but if you go here, you can also view his hour long presentation. Its worth it.

View more presentations from Dan Zarrella.

FailForward: Why Successful Innovators Have to Learn How to Fail

By: christopher
28-11-2010
business, design, other people's words
View more presentations from frog design.

IDEO’s Axioms for Starting Disruptive New Businesses

By: christopher
28-11-2010
business, design, other people's words

If you know me, you know I am a big fan of not only the work product of IDEO, but also the method. It looks like IDEO and Fast Company have paired to bring us a series called PATTERNS. You can read the first in that series here.

QB 1: “Jobs, going deep to IOS, at the 30, the 20…. the 10…….”

By: christopher
02-11-2010
business, other people's words

I read a lot of stuff, crap mostly, about where Apple is going with its OS. For me, this is one of the most well written articles of just how deep Apple plans to go with IOS. And not surprising it comes from Jean-Louis Gassée who is currently general partner at the venture capital firm Allegis Capital. In late 1990, he founded Be, Inc., sold it to Palm, started Apple France, became president of the Apple Products Division, served as a director for Cray Computer Corporation, 3Com and Logitech. So yeah, I would say that Gassée has a bit of credibility in this stadium.

Gassée and his partner Frédéric Filloux write Monday Note which is a must read blog for me, and should be for you, if you are reading this. Filloux wrote a pretty great piece on Zuckerberg as well. Dig into the archives, but only if you have time to kill, and learn.

Q&A: Mark Squires, Director of Social Media at Nokia

By: christopher
01-11-2010
business, other people's words, social media

Mark Squires is Director of Social Media at Nokia, and is responsible for the Nokia Conversations blog, internal blogs, blogger outreach, and more. You can read the eConsultancy interview by clicking on this hyperlink. (That sounded so Web 1.0)

About The Monkey

My name is Christopher Smith and I am the Head Of Client Engagement at the social influence marketing agency Vocanic. I work out of our Singapore office.

I have worked in digital media for a very long time now. My experience has included roles such as a senior interface designer with frog design, a director of strategy with Level, a business process analyst with HP and the VP of consumer products for MediaTrust.

Follow me. I like to lead.

Connect with me via LinkedIn

Email me.

"2nd star to the right, and straight on 'til morning." - Peter

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